Created with you in mind

We code, design, edit, and create with your business in mind, let's make it special.

Students Made This?

Fuerza Design is run and operated by college students throughout the United States, our collaboration and passion transfers to our services

Limitless Design



Make a Difference

Apply to the 2014-15 Fuerza Design Scholarship

Jacob Hoogerwerf

Founder and CEO of Fuerza Design

Fuerza Design

Southern California Division

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Beautiful & Robust

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“The best way of learning about anything is by doing” – Richard Branson

Jacob Hoogerwerf
Founder and President of Fuerza Design

Hello! My name is Jacob Hoogerwerf and I am the Founder and President of Fuerza Design, a graphic and web design firm completely ran and operated by college students. I founded Fuerza in December of 2013 with some friends from high school. Fuerza was designed to be a small company that would help fellow small companies gain an online presence with a strong brand. While our size is beginning to change, with students from all across the country working with Fuerza, our priorities remain the same. The culture regarding web and graphic design encourages businesses to pick one of two options: pay an outlandish amount of money or try to function without a website or branding. Fuerza Design’s goal is to provide the quality services of a bigger firm at a price any business can afford. In our first year of business, Fuerza has provided web and graphic services at approximately 22% of the national average cost for similar work. As a 19 year-old student with a passion for responsible business, nothing makes me happier than helping businesses grow and being part of something innovative. While I dedicate myself to Fuerza almost full time, I am involved in a variety of other programs and occupations


December 2013 - Present

Founder and President
Fuerza Design

Created a profitable and growing business starting in my senior year of high school. Since then, I have grown the company from a small Seattle firm to a larger national firm employing some of the most prosperous students throughout the United States.

September 2010 - Present

United States Soccer Federation

Multiple-time Youth Referee of the Year nominee, US Grade 7 Referee.

June 2011 - September 2011

Project Head and Design

Led a small team of designers to create a social media solution for a business client that Vesta-Labs worked with. Spent four months planning, creating, and implementing solutions.



Business Administration
University of Washington

Student of the Foster School of Business at the University of Washington.

Awards and Honors

July 2014

National Champion
FBLA - Hospitality Managment

Placed first at the highest level Future Business Leaders of America competition in the field of Hospitality Managment

May 2014

International Champion
DECA - Travel & Tourism

Placed first internationally at a business competition in the area of travel and tourism.

July 2013

National Champion
FBLA - Management Decision Making

Placed first at the highest level Future Business Leaders of America competition in the field of Management Decision Making.

May 2013

International Finalist
DECA - Hotel and Lodging Management

Competed at the highest level of DECA competition in Hotel and Lodging Management.

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What I Enjoy

Business Managment

Passionate about growing businesses and working with individuals to not only help this business prosper, but also the community that it serves.

Web Design

Knowledgable web designer in HTML and Wordpress who focuses on creating solutions for businesses of all sizes.

Graphic Design and Branding

Proficient in Photoshop, inDesign, and Illustrator to crete numerous designs and entire brands for businesses.

Hospitality and Tourism

Knowledgeable about travel and tourism operations and the best solutions for experiencing amazing places around the world.